
Infomercial Eigenschaften und Besonderheiten von Infomercials
Ein Infomercial ist eine längere Fernsehwerbung in Form einer unterhaltenden Fernsehsendung. Er bildet als Form des Teleshoppings eine gängige Art der Bewerbung für verschiedene Produkte, meist Küchen-, Haushalts-, Pflege- oder Sportartikel. Ein Infomercial (zusammengesetzt aus Information und Commercial) ist eine längere Fernsehwerbung in Form einer unterhaltenden Fernsehsendung. Er bildet. Lexikon Online ᐅInfomercial: Wortzusammensetzung aus Information und Commercial; vorproduzierte Sendung des Teleshopping für Produkte mit hohem. Viele übersetzte Beispielsätze mit "infomercial" – Deutsch-Englisch Wörterbuch und Suchmaschine für Millionen von Deutsch-Übersetzungen. infomercial Bedeutung, Definition infomercial: 1. a long television advertisement, that contains a lot of information and seems like a normal. Was ist ein Infomercial? ✅ Eigenschaften und Besonderheiten von Infomercials ✅ Was bedeutet Infomercial? ➜ Hier genaue Definition lesen! Jugendfernsehen auf dem Weg vom Infotainment zum Infomercial Die Mugazine „Elf 99“ und „Suturday“ zwischen Wende und Wiedervereinigung (DUW.

Infomercial - Was bedeutet Infomercial?
Björn Schneider Inhaber, Geschäftsführer. By late , the station was running a blend of infomercials, low-rated syndicated shows and movies, and shop-at-home programming. BWL I. Elbisch Wörterbücher. Many translated example sentences containing "Infomercial" – English-German dictionary and search engine for English translations. Lernen Sie die Übersetzung für 'infomercial' in LEOs Englisch ⇔ Deutsch Wörterbuch. Mit Flexionstabellen der verschiedenen Fälle und Zeiten ✓ Aussprache. Übersetzung Englisch-Deutsch für infomercial im PONS Online-Wörterbuch nachschlagen! Gratis Vokabeltrainer, Verbtabellen, Aussprachefunktion. Englisch-Deutsch-Übersetzungen für infomercial im Online-Wörterbuch motorcycle-gloves.eu (Deutschwörterbuch).
Infomercial Definition of 'Infomercial' Video
Pineapple Twist Infomercial
Once the problem is identified, the infomercial will introduce the product and emphasize that it is the solution to the problem.
Infomercials typically make a promise, which is the major benefit the product will deliver. The promise usually contains a catchphrase, such as "lose up to 30 lbs.
Infomercials make use of the visual aspect of television to demonstrate the product's effectiveness. For a weight loss product, the viewer will see a split-screen shot of a glum, overweight person before using the product on one side of the screen and an adjacent picture of the same person, only this time svelte and smiling after using the product.
Considerable FTC scrutiny is also given to results claims and testimonials. Rules controlling endorsements are periodically enhanced to increase consumer protection and fill loopholes.
In , the first third-party testimonial verification company was launched, and it now independently pre-validates many testimonials. Since the s, federal and state consumer protection agencies have criticized several prominent infomercial pitchmen, including Kevin Trudeau , Donald Barrett and, to a lesser extent, Matthew Lesko , and also Don Lapre , a salesman notorious for his get-rich-quick schemes.
Programs that collect donations or sell via Premium-rate telephone number number [53] have additional disclosure requirements.
The Los Angeles Times mediated a Newsweek review that used the term infomercial about a cookbook whose author's first was described as "hit No.
Other possible putdowns include informercial-like [55] [56] [57] and infomercial type stuff. Others have been done too , and these parodies are an ongoing source of amusement and creativity.
In the United States, the strategy of buying prime-time programming slots on major networks has been utilized by political candidates for both presidential and state office to present infomercial-like programs to sell a candidate's merits to the public.
In the s, Ross Perot also bought network time in [63] and to present his presidential policies to the public.
The National Rifle Association has also aired programs via paid programming time to present their views on issues such as gun control and other issues while appealing to the public to join their organization.
Hillary Clinton bought an hour of primetime programming on the Hallmark Channel in before the Super Tuesday primary elections, and on Texas -based regional sports network FSN Southwest before that state's primary to present a town hall-like program.
Fellow presidential candidate Barack Obama 's presidential campaign used infomercials extensively, including running a hour channel on Dish Network.
One week before the general election , Obama purchased a minute slot at 8 p. The combination of these networks reportedly drew a peak audience of over 33 million viewers of the half-hour program, making it the single most watched infomercial broadcast in the history of U.
Aside from blocking viewer choice, reception was not all positive: an NBC reviewer referred to Obama as having a "thin resume.
Although not meeting the definition of an infomercial per se , animated children's programming in the s and early s, which included half-hour animated series for franchises such as Transformers , My Little Pony , Go-Bots and Bravestarr were often described by media experts and parents derisive of these types of series as essentially program-length commercials, as they also sold the tie-in toy lines and food products for the shows within commercials.
Currently, any advertisement for a tie-in product within the show is considered a violation of the FCC rules and is considered a "program length commercial" by their standards, putting the station at risk of paying large fines for violations.
These regulations do not apply to cable networks , but in the aftermath of Skechers 's children's shoe commercials adapted into an ultimately unsuccessful full-length series, Zevo-3 for Nicktoons , [70] [71] effectively cable networks usually use FCC rules as a basic guideline and rarely violate the basic tenets of the CTA, which was expanded in From the s to early s , locally produced morning and daytime programs designed mainly for a stay-at-home female audience featured light talk, followed by presentations of various products and services offerings of local businesses.
A guest expert was often included. These were not infomercials: response was in-store, although the expert's phone might be included.
The format enabled presenting details beyond those possible in a traditional second pre-recorded ad. To preclude conflict of interest, the program host was not associated in any way with the station's newsroom.
By the mids, these transitioned from locally produced programs to infomercials. Some programs had one or more second pods, [72] but these programs were all paid programming.
These programs can be considered infomercials, albeit not exactly meeting the letter of the definition. Traditional infomercial marketers for example, Guthy-Renker , Beachbody , and Telebrands source the products, pay to develop the infomercials, pay for the media, and are responsible for all sales of the product.
Sometimes, they sell products they source from inventors. Telebrands's process of bringing a product to the air and to market was seen in the Discovery Channel series PitchMen , which featured Billy Mays and Anthony Sullivan , along with the top executives of Telebrands.
There is also a well-developed network of suppliers to the infomercial industry. In the traditional business, services are usually supplied by infomercial producers or by media buying companies.
In the brand infomercial business, services are often provided by full service agencies who deliver strategy, creative, production, media, and campaign services.
Infomercials have spread to other countries from the U. However, the term "infomercial" needs to be defined more universally to discuss use in all countries.
In general, worldwide use of the term refers to a television commercial paid programming that offers product for direct sale to consumer via response through the web, by phone, or by mail.
There are few structures that apply everywhere in the international infomercial business. The regulatory environment in each country as well as that country's television traditions have led to variations in format, lengths, and rules for long form commercials and television commercials selling direct to consumer.
For example, in the early s long form paid programming in Canada was required to consist only of photographs without moving video this restriction no longer exists.
Many products which started in the United States have been taken into international distribution on television. In addition, each country has local entrepreneurs and marketers using the medium for local businesses.
In many countries, the infrastructure of direct response television distributors, telemarketing companies and product fulfillment companies shipping, customer service are more difficult and these missing pieces have limited the spread of the infomercial.
Canadian Northern Response , an early non-USA entrant to the field, claims to have distributed "over 3, infomercials since Research has been conducted on consumer perceptions of infomercials.
It was found that "With infomercials, you don't buy eyeballs, you buy responsiveness. Aspects of advertising content also influenced whether the purchase decision was impulsive or planned.
Based on a survey of people who had bought products after viewing infomercials, they found that infomercials were more effective if they used expert comments, testimonials, product demonstrations, and other approaches.
Consumer age and product type also influenced perceived effectiveness. Early research found that selecting the best time of day requires avoiding prime time, when "there's too much competition for viewers' attention.
Profits from producing infomercials were described as not being " the real profits " when compared to "owning the product.
From Wikipedia, the free encyclopedia. Long television commercial. The soft-sell approach is more appealing to corporate America".
The Los Angeles Times. The New York Times. The Slate Group. Retrieved 5 May Knowles January 25, Advertising Age.
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Save Word. Definition of infomercial. Examples of infomercial in a Sentence Recent Examples on the Web An infomercial for the Bath Buddy and a trailer for the album are posted on the Nightflight video platform nightflightplus.
First Known Use of infomercial , in the meaning defined above. Keep scrolling for more. Learn More about infomercial. Time Traveler for infomercial The first known use of infomercial was in See more words from the same year.
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